Born and bred in a multicultural background, Cristina studied in the UK, worked in Italy, Germany and Belgium -thus calls herself a true European. In her long-standing career as account manager in international advertising agencies, she worked for public administrations, SMEs, regional, national governments and multinational corporations, developing highly individual communication and marketing strategies. She is very happy to have included EU public procurement in her portfolio and can combine her expertise from the private and public sector to achieve new, ambitious goals and results –  linking EU policy aspects with innovative, effective communication and media strategies and activities. This is facilitated by using 5 European languages on a daily basis and embracing different cultures.

As an ethically driven and highly motivated professional Cristina thrives in a highly diversified environment and is committed to achieving impact and long-term sustainability of public spending, as well as contributing to Europe’s strategic autonomy in key areas such as security, technology, energy and industrial production.